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Ashley Zeckman

The Key to Social Media Success is Understanding Your Audience

Ashley Zeckman on Feb 21st, 2012     Content Marketing, Mobile, Online Marketing, Online Marketing Summit, Social Media, Social Media Tool

What are customers saying about your brand?

I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego.  He focused on the importance of using content marketing for improved social engagement.

TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing.  Over the years we have seen SEO, social media, and content marketing industry change and grow at a rapid rate, so now more than ever marketers must create content to meet customer needs in order to execute a successful online strategy.  The social media game is not only evolving but the way that our audience consumes this information is constantly changing.

TopRank Online Marketing

PubCon: Online Reputation Management

TopRank Online Marketing on Nov 12th, 2008     Digital Asset Optimization, Online Marketing, Online PR, Pubcon, Reputation Management

Lee Odden Speaking on Reputation Management

The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.

Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.

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