I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego. He focused on the importance of using content marketing for improved social engagement.
TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing. Over the years we have seen SEO, social media, and content marketing industry change and grow at a rapid rate, so now more than ever marketers must create content to meet customer needs in order to execute a successful online strategy. The social media game is not only evolving but the way that our audience consumes this information is constantly changing.