Barbara Coll headed up moderator duties for this panel that includes familiar faces Bill Hunt of Global Strategies International and Marshall Simmonnds of the New York Times. It also includes Kara Jariwaia from Cisco.
First up is Bill Hunt.
Audience poll: How many of you are big brands? Over half.
How many of you have multiple people attending? About half
Bill mentions he’s seen this as a trend.
IBM current results, 55 million pages in Google, 5,000 terms in top 5, search is 25% of all traffic, keyword research in all marketing.
Search as we know it (meta tag edits) is over. Times are changing. Multiple people are attending conferences, many brands are hiring in-house search marketers.
New product launches make search critical.
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