TopRank Online Marketing

Lee Odden

Search Marketing for Big Brands

Posted by Lee Odden on Aug 9th, 2006 in Marketing PR Conferences, Online Marketing, Pay Per Click, SEO, Search Engine Strategies |

Big Site Big Brand SEM

Barbara Coll headed up moderator duties for this panel that includes familiar faces Bill Hunt of Global Strategies International and Marshall Simmonnds of the New York Times. It also includes Kara Jariwaia from Cisco.

First up is Bill Hunt.

Audience poll: How many of you are big brands? Over half.
How many of you have multiple people attending? About half

Bill mentions he’s seen this as a trend.

IBM current results, 55 million pages in Google, 5,000 terms in top 5, search is 25% of all traffic, keyword research in all marketing.

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