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Miranda Miller

Brands Gone Wild: Social Media Marketing Fails & Lessons Learned

Miranda Miller on Apr 25th, 2013     Online Marketing, Online PR, Rant, Social Media

Social media campaigns gone wrong.So you want your campaign to go viral…

Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.

Some companies can afford more risk and racier campaigns than others, yet risk in business must always be mitigated and justifiable based on the potential rewards. You might disagree with my opinion on the campaigns featured in this post, but I believe the risks should have been evident from the start and far outweighed the potential payoff.

These examples may cause you to shake your head, or enjoy a good belly laugh, but each is a fantastic learning opportunity for social media marketers.

Dave Folkens

Twitter Engagement for Business

Dave Folkens on Mar 2nd, 2011     Online Marketing, Social Media

Twitter, TopRank, Tweet, Social MediaIt’s easy for early adopters and social media enthusiasts to get caught up in the latest and greatest tool available but many companies are still seeking a basic foundation. According to Harvard Business Review Analytic Services, only 12 percent of companies surveyed felt their organizations were using social media effectively.

Exploration and experimentation are viable steps when entering social media marketing for the first time. However, the key to successful social media use is identifying how a brand will use each social channel. Once the approach is set, it’s an ongoing process of testing and refinement to achieve the objectives that will make a difference to each business. A great place to start in sorting out a process for companies is our  social media checklist which provides questions to consider before jumping head-first into the deep end of the social media pool.

Lee Odden

12 Ways to Find Brands & Companies on Twitter

Lee Odden on Mar 5th, 2009     Microblogging, Online Marketing

A big question for marketers that want to connect with businesses on Twitter is that they often don’t know where to look.  Part of the rub is that Twitter is predominantly a service used by individuals, not companies.   While you can use search.twitter.com advanced features to find individuals using specific criteria, it can be more productive for finding companies or commercial users of Twitter via a managed list.

Here are a few resources for finding Twitter accounts for brands, companies, executives, analysts and journalists via directories and lists. Update: We’ve added the WeFollow Directory recently launched by Kevin Rose:

wefollow
WeFollow – Kevin Rose from Digg started this user powered directory of Twitter users organized into categories with rankings based on the number of users. Inclusion is based purely on users submitting themselves by Tweeting an @wefollow and hashtags describing what 3 categories to associate that user with.

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