Online Marketing Blog

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?

And what percentage of those budgets were spent on audience development?

Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.

Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.

To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.

If you create content and no one can find it, then what is the point?

On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content.  As Lee likes to say, “Content isn’t really great until someone finds, consumes and acts on it.”  Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process.

Whether it’s a lack of SEO know-how or a fear of old fashioned ideas like keyword stuffing, Brian Clark, CEO of Copyblogger Media aimed to break down those walls and show online marketers how to dominate search results with content.

OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.

 After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online Marketing Blog. 

Brian is a fantastic writer and marketer, recovering attorney and someone that over 50,000 people have decided to subscribe to at copyblogger.com – one of the most popular blogs on the internet.  Brian has a lot of what people want: knowledge, talent and success.  Read on to tap into some of that Copyblogger goodness.

How did you go from being a lawyer to an internet entrepreneur?

Earlier this month Brian Clark of Copyblogger launched a new service called tubetorial. The site offers video and screencast “how to’s” on several topics including:

• Web development and technology tips
• Internet marketing strategies and techniques
• Legal issues for Internet content producers and marketers

More than that, Brian offers some great insight into Internet business models and the selling of information. Tubetorial produces videos on their own and are also accepting viewer submitted videos. I really liked the idea and pinged Brian for more info on tubetorial. (links were added by me)

Who started and is behind tubetorial?