25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

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The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to:

  • Create enough content
  • Get the engagement you need
  • Find interesting ways to innovate

Don’t worry, you’re not alone. Recent research has found that, 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge.

If only there were a list of tips that you could reference from time to time when you need a content marketing pick-me-up.

Well, look at what we have here! Keep this list of 25 content marketing tips handy for whenever the need strikes.


25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

Content Marketing World Infographic Header

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen.

In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to take us behind-the-scenes and show us how they make their own brand of magic. Their advice is inspiring to anyone who wants to create great content that connects with an audience.


#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

13 Marketing Stars Show The Big Picture of Content Marketing Strategy

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“Nothing is impossible. The word itself says, ‘I’m possible!’” –Audrey Hepburn

Content marketing can quickly become a whirlwind of creation, promotion and evolution of tactics. New platforms are constantly popping up and directives can change at the top of a hat. So, it’s no surprise when content campaigns become disorganized and lose focus.

If your content marketing isn’t having the impact it could, you’re not alone: Only 37% of B2C and 38% of B2B marketers say their content marketing is effective.

If you are in the vast majority of marketers who aren’t sure their performance is Oscar-worthy, the Content Marketing Institute is here to help with a dose of old-school Hollywood magic.


13 Marketing Stars Show The Big Picture of Content Marketing Strategy

Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

audience development

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?

And what percentage of those budgets were spent on audience development?

Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.

Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.

To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.


Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

How to Dominate Search Results With Your Brand – Brian Clark Tells All

Brian Clark - copybloggerIf you create content and no one can find it, then what is the point?

On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content.  As Lee likes to say, “Content isn’t really great until someone finds, consumes and acts on it.”  Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process.

Whether it’s a lack of SEO know-how or a fear of old fashioned ideas like keyword stuffing, Brian Clark, CEO of Copyblogger Media aimed to break down those walls and show online marketers how to dominate search results with content.


How to Dominate Search Results With Your Brand – Brian Clark Tells All

Brian Clark on Content Marketing with Blogs

Brian Clark CopybloggerOpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.


Brian Clark on Content Marketing with Blogs

The Copyblogger Files – Interview with Brian Clark

brian clark
 After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online Marketing Blog. 

Brian is a fantastic writer and marketer, recovering attorney and someone that over 50,000 people have decided to subscribe to at copyblogger.com – one of the most popular blogs on the internet.  Brian has a lot of what people want: knowledge, talent and success.  Read on to tap into some of that Copyblogger goodness.

How did you go from being a lawyer to an internet entrepreneur?


The Copyblogger Files – Interview with Brian Clark

Brian Clark on tubetorial.com

tubetorial

Earlier this month Brian Clark of Copyblogger launched a new service called tubetorial. The site offers video and screencast “how to’s” on several topics including:

  • Web development and technology tips
  • Internet marketing strategies and techniques
  • Legal issues for Internet content producers and marketers

More than that, Brian offers some great insight into Internet business models and the selling of information. Tubetorial produces videos on their own and are also accepting viewer submitted videos. I really liked the idea and pinged Brian for more info on tubetorial. (links were added by me)

Who started and is behind tubetorial?


Brian Clark on tubetorial.com