TopRank Online MarketingTopRank Online Marketing Blog

TopRank Online Marketing

PubCon: Universal & Personal Search – This Changes Everything

TopRank Online Marketing on Nov 14th, 2008     Digital Asset Optimization, Pubcon, Search Engines, SEO

Universal & Personal Search

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.

Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top