Online Marketing Blog

The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.

First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.

Same:

• SEO basics
• Content focus
• Link popularity

Different:

• Impact of basics
• Internal link structure

According to the Bruce Clay blog, Mike Grehan has joined Bruce Clay as VP of International Business Development. Congrats to both Bruce Clay and Mike as BC gets a very high profile SEO rockstar and Mike gets to continue flying around the world doing that SEO thing.

You may also recall that last week Bill Slawski joined Commerce 360. If you’d asked Bill what he’d be doing now a year ago, working for another company probably wouldn’t be it. However, Bill’s a very smart fellow and Li along with the Commerce 360 team are very fortunate to have him.

Google bombs GoogleBombs

Dave Temple interviews Bruce Clay

Gord Hotchkiss interviews Marissa Meyer at Search Engine Land

SEO Consultants offers URI Valet service which allows you to check the “quality” of a page based on a number of technical factors

Eric T. Peterson is doing a free web analytics webinar in conjunction with the American Marketing Association and Aquent.

Personalization of search and its implications for SEO

I’ve had a standing request for an interview with Bruce Clay for about a year now and we finally decided to just do a short one on video, which works for me and I think it will work for you as well.

Bruce Clay is one of the best known brands in the world of search marketing and if you attend Search Engine Strategies, WebmasterWorld Pubcon or ad:tech conferences, you’re sure to see him and his team on the exhibit hall and/or presenting to attendees. Thousands of people have used his SEO tools and participated in his company’s SEO training programs.

Checking out the expo hall, there are always a few great deals and lots of free iPods to sign up for. I skipped most of the iPods this year as I was a afraid of all the follow-up emails and/or sales calls.

However, here is some good swag that I did pick up.

Click the image for layover descriptions.

• Google color changing orb.
• Unica Keychane game.
• Lycos fish stress ball & document clip.
• Netconcepts climbing hook and compass.
• Yellowpages highlighter with built in Post-It flags
• Network Solutions multi-color lightup pen.

I am sitting here in my hotel room in Chicago getting things lined up for the ad:tech conference which is to start tommorrow. As I walked through the lobby I waved hi to Bruce Clay who was chatting with Dana Todd, no doubt strategizing their session for tomorrow morning, “Organic SEO Fireside Chat with the Experts”. I am looking forward to the session and will be covering it for the ad:tech blog. Both Bruce and Dana know their stuff to say the least.