Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection. I like the context in which he presents social search - as a third channel to organic and PPC. Now if iMedia just offered some social bookmark links for the video!
WSJ posits a good question: “Google Tests New Ad Offerings — But Will Advertisers Follow?” In order to accomplish the transfer of ad dollars to other ad formats, Google will need to change existing mindsets about advertising in print, on radio and TV as being too expensive or complicated.
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