There are some things that you can’t take back: including what you release on the Internet. With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better). Creating an effective online marketing plan amongst all the changes on the social web isn’t easy, but here are a few things you may want to avoid.
#1: Flying By the Seat of Your Pants
A “lets throw stuff at the wall and see what sticks” approach will only take you so far in social media. Consider your internet marketing plan to be just as essential as your traditional sales and marketing plans. Below are some questions you may want to ask yourself when creating your social content marketing strategy: