Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can be scaled to some degree.
- Pay per click - Advertising on Google, Yahoo, MSN
- Site optimization - Improving “natural” rankings on search engines
- Optimized press releases - Announce sales, contests or special offers via press release
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