A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time?
HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made up.
You’re probably familiar with that statistic–it’s a marketing classic. But what exactly is happening in those 15 seconds?
There’s a series of subconscious questions anyone asks as they’re contemplating reading content. You ask them; I ask them; and our fellow human beings that we call an “audience” ask them, too.
Your content must answer these four essential questions, and fast.