As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging.
According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do.
With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage. Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:


Content creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years.
With millions of blogs and other social content to compete against, the challenge of standing out can seem overwhelming for business and personal bloggers alike.
B2B and B2C blogging have their individual intricacies, but a mix of content that addresses the needs of your audience is the core of a great blog plan for both types of businesses. Timely content that capitalizes on search and social trends is certainly helpful for attracting new eyes and expanding your reach. Evergreen content has its place too, and an important one at that.
In a few weeks this business blog will be 9 years old. That’s 3,145 posts overall, of which I have written 2,537 myself.
The tendency for corporate marketers and their agencies to chase shiny social objects seems to be manifesting as conflicting trends in the usefulness of social media for business. Companies that execute their social media marketing tactics poorly often conclude the channel doesn’t work. A good example is the “corporate
Earlier this week Frank J. Kenny did a Skype
One of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content. An
Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs
After a successful
Over the past 7 years of blogging, one could say I’ve become quite familiar. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. I’ve looked at over 1,000 blogs to create the
“Why should we have a blog?” It’s a reasonable question.




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