business blogging

What Not To Do With Your Business Blog

This morning, and I mean really early morning, I went about my weekly perusal of about 50 or so SEO and SEM blogs. For the most part this is a very informative and satisfying experience. However, there are a few barriers to blog reader experience that I feel especially obligated to point out. These observations are relevant for any business blog:

  • Don’t make readers register or login to make a comment. What, you’re too lazy to manage all the comment spam? Or install a better spam filter? You’re lucky to get people to your blog in the first place. Why make it inconvenient to interact?

3 Blog Mistakes You Can Avoid


As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.

The presentation focused on 3 of the biggest mistakes we’ve made with Online Marketing Blog in the past 3 years, why we made them (and why others do too), what we learned, what you can do to avoid them and the expected outcomes.

This format was well received, so I thought I’d share them here.

Mistake Number One: Goals.

Interview: Amanda Watlington on Second Life and Blogs

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit

Photo by Jeremy Zawodny

I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.

The Corporate Blogging Book

I just received my copy of Debbie Weil’s new book, “The Corporate Blogging Book – Absolutely Everything You Need to Know to Get it Right”. Debbie has worked long and hard on this book and with a forward from Bob Lutz, Chairman of General Motors, it promises to serve as an excellent guide to companies looking to find their place in the blogosphere. Chapters range from “Top Twenty Questions About Corporate Blogging” to “Should the CEO Blog?”. Check out the companion site where you can download a free chapter or order it via Amazon.

Both Debbie and I are involved with started by Rick Bruner that now includes an impressive list of business blog consultants and marketers.

Blog Address: Directory or Domain?

Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site ( or as a separate domain ( I get this question often and see it mentioned in the forums as well.

There are many factors that influence whether your blog should be part of your site or it’s own domain name including:

  • Branding
  • Hosting platform
  • Blog application (software or hosted)
  • Resources for promotion
  • Resources for content production
  • Purpose of the blog
  • Timeframe for expected results
  • Target audience

Marketing with Blogs – eComXpo Blogging Panel


eComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of “Call to Action”, Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .

I am participating on a panel called the Big Blog 8:30 AM – 9:30 AM on Wednesday April 5th. The session is moderated by Amanda Watlington of Searching for Profit and includes co-panelists: Constantin Basturea of Converseon and Greg Jarboe of

Constantin gives a great overview on why blogs are important for business, Greg offers a great blogging case study and my presentation focuses on specific blog optimization tactics. If you want to learn more about blogging for business and blog marketing, then definitely check out the Blog Blog panel.