With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring.
Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free blog software like Blogger or Wordpress.com/Wordpress.org. What’s easy to get into is also easy to get out of and many business blog efforts that started out with optimism have petered out like a car out of gas.




















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