Business Marketing Association Minnesota

B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

BMAMN-Channel-Marketing-Data

Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event.

What do marketing professionals from industries as diverse as food service, laboratory supply manufacturing, data storage and financial services all have in common? Each of them see consumer data and content management as keys to the future of channel marketing in their respective industry.

Panelists at Business Marketing Association Minnesota‘s February event, “Strategies to Win: The Evolution of Channel Marketing” all agreed that the level at which their company leverages data in its marketing channels has increased significantly in recent years. Marketers are leveraging consumer data to identify trends and better craft B2B buyer personas. Increasingly, these personas are targeted with inbound content marketing tactics to bring them along to a purchase decision.

List of Minnesota Marketing & PR Associations, Organizations, & Groups

Minnesota Marketing AssociationsSometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search, PR and communications groups that serve the needs of marketing and communications professionals in the region.

Networking locally can be incredibly important if you’re new to the area, want to connect with other professionals in your field or are in search of professional development and job opportunities. Below are a list of Minnesota (primarily Minneapolis & St. Paul) marketing and communications organizations that offer a range of opportunities for networking, education and industry involvement.