In college I had a diverse group of friends, people that represented different interests and common experiences which made my time during those years a lot more fulfilling. Even better was that these different groups all came together fairly regularly for a themed event at a local watering hole. Connecting with diverse interests in a meaningful way has been a tremendous business advantage to this day.
When I attended my first BlogWorld conference in 2008, it was a similar experience in that there was a convergence of different groups: from new media/bloggers to public relations, to internet marketers to brands and business owners. The common experience of using blogs and digital content as a communication platform has brought a lot of people together in a way like few conferences have. I’ve made some of the most meaningful connections for my business and personal growth through BlogWorld, now known as NMX.