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Lee Odden

In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web

Lee Odden on May 23rd, 2013     Content Marketing, Online Marketing, Social Media

optimize customer journeyI get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement.

Of course, if you try hard enough you can worry yourself out of a job when it comes to developing a solid approach with content marketing.

On the one hand, there’s a temptation to spend a lot of time and resources developing “the perfect” strategy. On the other hand, you could also just start cranking out content and see what sticks.

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