TopRank Online Marketing

TopRank Online Marketing

10 Link Building Tools for Tracking Inbound Links

TopRank Online Marketing on Nov 27th, 2009     Google, Link Building, Online Marketing, Search Engines, SEO, SEO Tools

Measuring Inbound LinksQuality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.

A recent survey from SEOmoz illustrates just how important inbound links are to rankings. An impressive 4 of the top 5 ranking factors involve inbound links:

  • Keyword focused anchor text from external links: 73% very high importance
  • External link popularity: 71% very high importance
  • Diversity of link sources: 67% very high importance
  • Trustworthiness of the domain based on link distance from trusted domains: 66% very high importance
TopRank Online Marketing

SEO Tool Review: BuzzStream for Link Building

TopRank Online Marketing on May 28th, 2009     Link Building, SEO, SEO Tools

As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken – one of the founders of BuzzStream -Ā  followed up with Lee for the opportunity to demo and test out their link building tool – BuzzStream for Link Building. Lee requested that I take a look at this tool, and I was glad for the opportunity.

For many webmasters, managing link building campaigns can seem pretty daunting. Identifying a link building strategy is one key to success. Another is ensuring link building efficiency and follow up. Identifying processes and tools to help increase this efficiency can greatly increase the amount and value of links you achieve.BuzzStream for Link Building

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