A slew of SES Chicago attendees sat in on the session – Igniting Viral Campaigns – to learn how they just might create the next Burger King Chicken Campaign, in which Burger King was able to increase chicken sandwich sales with a website and a subservient chicken.
Maybe we’re not all looking to sell more chicken sandwiches, but we are looking to take a message and make it viral.
Each panelist provided insight on what they believe to be the keys to making content buzzworthy.
Bill Hanekamp, CEO, The Well hammered home the importance of relevancy to session attendees.
According to Bill, we all need to ask ourselves the following question:
1. With all the content on our websites, does anyone care?
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