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Lee Odden

Scott Monty Interview – Tips on Social Media for Large Companies

Lee Odden on Sep 22nd, 2008     Interviews, Marketing PR Conferences, Other Events, Social Media, Social Media Smarts

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

http://video.google.com/videoplay?docid=-7593148891752653939

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.

Lee Odden

Jason Falls Interview: Waking Up the PR Industry to Social Media

Lee Odden on Sep 21st, 2008     Interviews, Online Marketing, Social Media, Social Media Smarts

The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.

http://video.google.com/videoplay?docid=-1584896019605948009

As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.

Lee Odden

Blog World Expo Photo Roundup 1

Lee Odden on Sep 21st, 2008     Blogging, Marketing PR Conferences, Online Marketing, Other Events

Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it’s Vegas baby.

Here are a few of my favorite photos so far from Blog World Expo:

Blog World Expo Audience
The audience during the “Blogs and PR” panel I was volunteered to join at the last minute. Fun!

Rick Calvert & Dave Taylor
Blog World Expo Founder Rick Calvert and Programming Chair Dave Taylor

Valerie Combs and Brian Solis
Beautiful people blog too: Valerie Combs and Brian Solis

Chris Brogan and Lee Odden
Chris Brogan aka ‘Jones Soda Famous” and moi

Geoff Livingston and David Berkowitz
Woot Woot for the Blog Team! Geoff Livingston and David Berkowitz

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