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Ashley Zeckman

What Did We Learn? Key Highlights & Buzz: #BWENY From The Perspective of the Audience

Ashley Zeckman on Jun 12th, 2012     Marketing PR Conferences, Online Marketing, Social Media

Finding Beauty in NYC is All About Perspective & Vantage Point

Many of you might know that Lee Odden (@leeodden) and I attended BlogWorld in New York last week.  I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions.

That being said, many of you have already seen the conference from my point of view.  So I thought it would be nice to share some of the feedback and highlights from attendees as a means to share:

  • Valuable takeaways from many of the most buzzed about sessions.
  • Places where you can find additional highlights on specific presentations.
Ashley Zeckman

Create a Stronger ROI: Return on Influence – Mark Schaefer #BWENY

Ashley Zeckman on Jun 7th, 2012     Online Marketing, Social Business

ROI, it’s a term we’ve all heard.  Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence.  Mark Schaefer (@markwschaefer) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web.

At the very beginning of his presentation Mark made an interesting observation.  In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.”  What does that mean?  Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time.  What did this session teach me about Klout, content, and creating more influence online?

Ashley Zeckman

Stand Out Above the Noise – Blogging Tips From Chris Brogan #BWENY

Ashley Zeckman on Jun 7th, 2012     Blog Marketing, Blogging, Online Marketing

"There are plenty of crappy photographers out there, that is why they invented Instagram." - Chris Brogan (touche Mr. Brogan)

I must say the pre-keynote presentation was hilarious.  Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers.  The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog post.

Tom’s commentary was the perfect seguay into Chris Brogan’s (@chrisbrogan) keynote presentation.  First off, Chris is hilarious, second of all he is not afraid to poke fun at himself.  This wasn’t the sort of presentation that is easy to live blog (plus there was zero Internet connection) so I decided to share the information like I consumed it.  In bite sized chunks that are easy to consume and easy to share.

Ashley Zeckman

A No B.S. Guide to Mobile with Jason Falls – #BWENY

Ashley Zeckman on Jun 6th, 2012     Mobile, Online Marketing, Social Media

As a disclaimer before his session Jason Falls (@jasonfalls) admitted that there were probably 5-10 more qualified individuals in the room for the presentation.   But he was the one chosen for the job!  One of the reasons being that he could distill (similar to his favorite bourbon) mobile down into easy to consume information.

What we learned in the session was what we should be paying attention to, and what is the “star trek” B.S. that we shouldn’t be paying attention to yet.  Jason’s presentation was flush with factoids, his take on mobile, and a no B.S. approach to optimizing mobile for customer experience.

Spit-Balling Some Mobile Stats

Another disclaimer – Jason didn’t include his statistics on his presentation slides but did note that the majority of his information came from Tom Webster, comScore, Nielsen, and mobithinking.com.  Did you know:

Ashley Zeckman

Common & Deadly Social Media Sins – Scott Stratten Author of UnMarketing #BWENY

Ashley Zeckman on Jun 5th, 2012     Marketing PR Conferences, Online Marketing

Scott Stratten’s (@unmarketing) opening session at BlogWorld NY was one of the sessions that I was most excited about.  I even asked if I could walk in early and get a good seat (nerdy I know).

I was not disappointed.  Scott was one of the most entertaining and honest speakers I have seen to date.  In short, he keeps it real (and speaks in tweets which makes sharing easy).  Before his session I had the opportunity to ask Scott some questions of my own as and he was kind enough to provide me with some great and you guessed it, honest answers which I have also included at the end of this post.

Lee Odden

BlogWorld NY: @JasonFalls No BS Guide to Advertising & PR for Bloggers

Lee Odden on May 25th, 2011     Blogging, Marketing PR Conferences

Jason FallsWhile initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he’s funny.

The lowdown on this session: How bloggers can better understand the world of advertising, marketing and PR to avoid common mistakes.  How can we learn from the crappy behavior of the bloggers before us.

There’s a low cost of entry to become a blogger. Basically, all you need is a pulse and an internet connection. But, just because you’re a blogger, doesn’t mean you’re a diva. When you start to evolve as a blogger is when you attract an audience. You’re still not a rockstar, but you’ll be making progress when people are paying attention to you and engaging.  For perspective, many advertisers require a minimum of 100k pageviews per month. If your blog isn’t at that level, you’re still building.

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