[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank's Online Marketing clients]
Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ‘Conversations About The Future of Advertising’ (CATFOA). The most recent of which featured Joseph Jaffe, author of the new book “Join the Conversation”, who discussed conversational marketing as the next step for companies to connect with their customers.
A conversation is no longer defined as a sole dialog between two people, but as Jaffe explained, conversations are being held online between two or more sides including business to business, business to consumer, and even consumer to consumer. The conversation can be positive, negative or indifferent.
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