As humans we are creatures of habit. I may be more habitual than most as I am someone that places a lot of emphasis on control and order. In short, I like to know what to expect.
For example: I wake up at the same time each morning, but then I hit snooze so I can rest for 5 more minutes. As I’m getting ready for work I am always tuned into Good Morning America, and then right before leaving I take my four-legged pup Kirby for a walk around the block.
As a marketer I have always been someone that is very interested in understanding why people make certain choices, how much of it is really within their control, and ways to train your brain to think differently. I recently read the book The Power of Habit: Why We Do What We Do In Life And Business by Charles Duhigg, which helped answered some of these questions for me.