Charlene Li is co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies and gave the keynote on day 3 of SES San Jose. She spoke on the intersection of search and social and discussed how to prepare for the future of search. Read on for the highlights of her presentation:
How far have we come since 2001? In just 8 years, we’ve gone from simple text links in search results to pictures, video and a rich user experience.
Imagine what will happen going forward into the future. The engines are only going to keep innovating – and one of the trends is the integration of social and real-time into search results.






















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