TopRank Online Marketing

Lee Odden

Social Media Marketing Checklist

Lee Odden on Oct 26th, 2010     Online Marketing, Social Media

Social Media Marketing

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort.  We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved.  Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.

You  may notice that this checklist isn’t that concerned with SEO. Don’t take that to mean Search Engine Optimization isn’t to be heavily considered with a social media marketing effort.  At the same time, not all social media efforts need to be SEO focused.

Organization

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Assess the human resources and internal political situation

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