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Ashley Zeckman

Online Marketing News: What Drives Consumer Shopping Habits, Cathryn Sloane vs. Mark Story, Chick-Fil-A Gets Weird, Google Anti-Web Spamming Efforts

Ashley Zeckman on Jul 27th, 2012     Online Marketing

U.S. Consumer Usage of Social Media to Make Shopping Decisions

The Empathica Consumer Insights Panel recently ran a survey of more than 6,500 U.S. consumers and found that mobile and social experiences are more important than ever for brands.  Survey highlights include:

  • 23% scanned a QR
  • 27% checked into a location using a mobile location
  • 10% followed a brand on Twitter
  • 37% visited a brand’s website on a mobile phone

Controversy Takes Center Stage This Week

Foursquare Pulls A Twitter With Promoted Updates For Select Merchants
It looks like Foursquare’s long-term business model has finally become a lot more clear.  Foursquare introduced “Local Updates” for merchants last week so that they could push updates to local customers.  Via Fast Company.

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