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Jolina Pettice

ad:tech Chicago – Failure is the New Success, Chris Anderson

Jolina Pettice on Jul 31st, 2007     adtech, Online Marketing

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!

Ad:Tech Chicago kicked off this morning with a key note speech from Chris Anderson, Editor-in-Chief of Wired Magazine and author of The Long Tail.

A great session, Chris highlighted the shift in the marketplace away from the “One Size Fits All” mentality of decades past. According to Chris, the age of the blockbuster album, movie or product just might be over.

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