TopRank Online Marketing

Lee Odden

Should Your CEO Actively Use Social Media? Here’s How from Chris Brogan

Lee Odden on Jul 11th, 2013     Online Marketing, Social Media
Chris Brogan - Lee Odden

Marketers With Beards!

Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One.

With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal.

Yet many executives I’ve talked to feel as if they are watching from afar versus playing in the game. Social participation, let alone integration, with current marketing and sales activities is unfamiliar and uncomfortable.

How can business executives gain confidence in deciding on the right social channels, platforms and tools? How can social technologies support and advance current marketing, communications and business goals?

Ashley Zeckman

Stand Out Above the Noise – Blogging Tips From Chris Brogan #BWENY

Ashley Zeckman on Jun 7th, 2012     Blog Marketing, Blogging, Online Marketing

"There are plenty of crappy photographers out there, that is why they invented Instagram." - Chris Brogan (touche Mr. Brogan)

I must say the pre-keynote presentation was hilarious.  Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers.  The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog post.

Tom’s commentary was the perfect seguay into Chris Brogan’s (@chrisbrogan) keynote presentation.  First off, Chris is hilarious, second of all he is not afraid to poke fun at himself.  This wasn’t the sort of presentation that is easy to live blog (plus there was zero Internet connection) so I decided to share the information like I consumed it.  In bite sized chunks that are easy to consume and easy to share.

Ashley Zeckman

Online Marketing News: Chrome Gets Hacked, Facebook Can Get your Game Noticed, Take an Interest in Pinterest

Ashley Zeckman on Mar 9th, 2012     B2B, B2C, Content Marketing, Online Marketing, Search Engines, Social Media

How to use Google+ for business

Google+ For Business

This infographic was recently shared by Chris Brogan on his website and provides some valuable insight into using Google+ for business.  Highlights include:

  • Why Google+ is the place to be
  • Sharing is the key
  • Taking your business page to the next level

“Introducing Google Play:  All your entertainment, anywhere you go”  Google is looking to eliminate the hassle of syncing across multiple devices and computers.  Google Play is a digital entertainment destination where users can find everything from music, to books and movies.  The best part about Google Play?  It’s entirely cloud based so everything will always be available.  Via Google Blog.

Ashley Zeckman

Google+ for Business: 5 Things Marketing Professionals Should Know About Google+

Ashley Zeckman on Jan 17th, 2012     Content Marketing, Google, Online Marketing, Search Marketing, Social Media

Chris Brogan Google+ for BusinessGoogle+ has been on the lips of every online marketing professional since early 2011.  With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay.

As this new social platform continues to evolve it may be difficult to keep up with the latest trends, changes, and tactics for creating an optimized and influential Google+ profile for you and your business.  With recent events and the release of Chris Brogan’s new book “Google+ for Business: How Google’s Social Network Changes Everything” Lee and I thought it seemed a good time to compile some helpful tips of our own and some from Chris’s new book to help professionals take some of the fear and uncertainty out of using Google+.

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