Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One.
With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal.
Yet many executives I’ve talked to feel as if they are watching from afar versus playing in the game. Social participation, let alone integration, with current marketing and sales activities is unfamiliar and uncomfortable.
How can business executives gain confidence in deciding on the right social channels, platforms and tools? How can social technologies support and advance current marketing, communications and business goals?