TopRank Online Marketing

TopRank Online Marketing

Session: Link Building Basics

TopRank Online Marketing on Aug 21st, 2007     Link Building, Online Marketing, Search Engine Strategies, SEO

Day Two coverage of the Search Engine Strategies conference in San Jose:  The Popular Kids Have Good Content 

Tuesday morning was the morning to learn about link building. As a linking specialist at TopRank, I knew I would learn a lot, and review what I already know, in this session by listening to Mike Grehan and Christine Churchill.

The topics we focused on this morning were ways to increase a website’s ranking, such as link requests, paid links and reputable links from authority sites.

However, the absolute basic thing you must remember before linking is that you need to have something to offer the readers. Mike Grehan asked us “Why should your site rank high?”

Lee Odden

SEO Seminar Minneapolis

Lee Odden on Feb 5th, 2007     Marketing PR Conferences, Online Marketing, SEO

Renowned search engine optimization expert, Jill Whalen of High Rankings is bringing her traveling SEO experts roadshow to Minneapolis this coming March 15th and 16th. I am honored to say that Jill has asked me to participate in the training as well.

The Minneapolis High Rankings Seminar will feature some of the most experienced and talented search marketing trainers, most of which have spoken at major conferences such as Search Engine Strategies:

  • Jill Whalen – High Rankings
  • Scottie Claiborne – Successful-Sites
  • Matt Bailey – Site Logic Marketing
  • Christine Churchill – KeyRelevence
  • Karon Thackston – Marketing Words
  • Lee Odden – TopRank

Topics to be covered in the two day seminar include:

  • Search Engine Optimization Overview
  • Technical Design Issues
Lee Odden

Jill Whalen Search Marketing Seminar Hits Dallas

Lee Odden on Sep 29th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing

debchrisjill.jpg
Debra Mastaler, Christine Churchill, Jill Whalen at SES San Jose

I got a ping from another old school SEO, Jill Whalen recently about her next search engine marketing seminar. Jill’s group of instructors include: Scottie Claiborne, Karon Thackston, Christine Churchill, Debra Mastaler and Matt Bailey (who is also going to be doing one of the modules for the DMA SEM Certification.

Here’s a fun, short video of Matt from SES San Jose this past summer. (sorry Matt, you crack me up)

Jill and company are very focused on practical, takeaway tips for company marketers:

“Each speaker will build upon the info provided by the previous speaker, giving you a cohesive plan of action you can begin to implement as soon as you’re back at your office.”

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