TopRank Online MarketingTopRank Online Marketing Blog

Ashley Zeckman

#MIMASummit: 6 Tips for Developing a Best Practices Approach to Social Media Measurement

Ashley Zeckman on Oct 12th, 2011     B2B, Competitive Intelligence, MIMA Summit, Online Marketing, Social Media

Chuck Hemann MIMA Summit 2011All marketers wish they knew how to better measure results, engage their audience, and measure ROI. Chuck Hemann opens up by warning that he won’t solve all of our problems but he will provide guidance on how to approach them.

Proper Planning Prevents Poor Performance

There are 5 key steps that each marketer must take to create a successful social media campaign.  What does this include?

  • Listening to what is being said online
  • Assessing the marketplace
  • Engaging with current and prospective clients
  • Measuring is a way for us to optimize
  • Improving our strategy as we learn more

According to Hemann listening and measurement are the two most important ingredients for success.  You cannot successfully execute on one without the other.  Below are a few of the best practice approaches that Hemann shared with the audience at today’s session.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top