TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Cirque du Soleil Jessica Berlin on Social Media Marketing

Lee Odden on Nov 24th, 2008     Online Marketing, Social Media, Social Media Smarts

One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take part in our “Social Media Smarts‘ series of interviews with social media marketing practitioners.

Jess has worked with Cirque du Soleil as a publicist and now as a social media marketing manager. She’s active on Twitter, Facebook and LinkedIn and has received kudos from social media kingmakers like Chris Brogan, who offers an insightful perspective on Jessica as a “trust agent” for Cirque du Soleil and a great story on what to do with 100 bloggers in Las Vegas.

Lee Odden

Pubcon 2008 Keynote Shawn Rorick of Cirque du Soleil

Lee Odden on Nov 11th, 2008     Marketing PR Conferences, Pubcon

Brett TabkeThe WebmasterWorld Pubcon conference in Las Vegas opened up today with remarks from founder Brett Tabke, who mentioned that only about 30% of the content of this year’s event are dedicated to search marketing. The rest is made up of social media and other related internet marketing topics.  As interests in the industry changes, Pubcon is also evolving.

The opening keynote presentation was done by Shawn Rorick of Cirque du Soleil who talked about the changing media and marketing landscape and how online marketers need to focus on consumers, learn traditional media language and focus not so much on linear marketing but on prioritizing what online marketing tactics make sense in a fragmented web.

Shawn Rorick Cirque du SoleilThe amount of information in the world doubles roughly every 6 months. The speed and availability of information via cloud computing means a sea change for marketers.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top