Online Marketing Blog

One cannot go an evening at a Search Engine Strategies conference without some type of revelry and Wednesday night was no exception. Clicktracks delivered an encore of sorts by having a party at B.L.U.E.S. which is where TrueLocal had a party two days prior.

Guests were treated to drinks, food and the musical stylings of Chico Banks and the Candy Lickers - yep, that’s right. There was an additional singer to rev things up (didn’t catch his name though) added after a few songs.

As you can see John and Laura Thieme got up and put it down on the dance floor along with other SES party goers.

One vendor you’re sure to see at virtually every SES and Pubcon conference is web analytics company, ClickTracks. I had the pleasure of speaking at a few DMA conferences at the same time as ClickTracks founder John Marshall and found him to be one of the most enthusiastic evangelists for web analytics in the industry. On top of that he’s really a very good guy.

John and his VP of Marketing, Michael Stebbins took out a few ClickTracks’ freinds for dinner on Tuesday night and it proved to be some of the best conversation. I cannot emphasize enough, the importance of networking after the daytime sessions are over.

Today is the last day to nominate sites/services and blogs to the ClickZ Marketing Excellence Awards.¬† Don’t be shy and feel free to nominate Online Marketing Blog in the “Business/Marketing Blog” cagegory.

Using web analytics to quantify SEO work. Free online class today from ClickTracks’ CEO, John Marshall

G-man interviews Shoemoney at SEOMoz Blog.

Next gen of Googspy: SpyFu - Want to know which keywords your competitors using in their online advertising campaigns? SpyFu.com will offer nearly 20x more raw data than previously available on Googspy, with a ton of new features including Adword price and Domain spending estimates.

Early this morning I received an email from John Marshall (as did other bloggers and pubs) announcing the merger of ClickTracks into a group of companies owned by J.L. Halsey that includes: Lyris, EmailLabs, and Hot Banana in a deal worth about $10 million.

I must say, congratulations to John, he’s a great guy, entertaining speaker, smart and very passionate about web analytics. The combined resources of the J.L. Halsey companies is sure to help ClickTracks offer a very valuable set of services to each group of customers as well as attract a new set of clients.

ClickTracks offering a $1000 credit towards ClickTracks Pro, JDC or Agency edition for Google Class Action Lawsuit Members

MSN AdCenter tools - excellent rundown by Aaron Wall

A new and improved Yahoo Video launches

WebAward competition entry deadline is extended

ClickZ.com Hosts First ClickZ Online Video Advertising Forum

3rd Annual Web Analytics Forum, June 26-28, 2006 - Register

ClickTracks has jumped on board with free stats. ClickTracks Appetizer gives you several of the popular ClickTracks features. Just enough to make you want to buy more, or so they think.

Included is all the general stats information like top keywords and referrers plus a few popular features.

Visitor Labeling - Through a simple mechanism known as visitor labeling, you can color-code visitors from a PPC campaign; visitors who found each page through a certain keyword; visitors who spent a very long or very short time on a page; and much more.

Version 6.1 of ClickTracks was released today with several new features:

• Click fraud reporting technology
• New Robot View report that allows marketers to see their site as search engine spiders see it
• Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords

From the press release:

“ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.“