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Lee Odden

5 Ways to Win with B2B Content Marketing & Social Media

Lee Odden on Apr 9th, 2012     B2B, Content Marketing, Online Marketing, Social Media

Dominate Your B2B Content MarketingIn the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I’ve heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest and consideration by consuming useful content discovered through social channels and published by the brand.

The result of smarter content and social engagement is a more qualified and educated consumer by the time they get to sales discussions which can mean a shorter sales cycle and even an impact on order volume and referrals.

Lee Odden

Social Media ROI as Return on Influence #Optimize

Lee Odden on Dec 14th, 2011     Online Marketing, Optimize Book, Social Media

Optimize Social Media ROIWhile the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand.

We’ve all read about or seen favorite examples going back to Dell Outlet selling a few million dollars worth of discounted computer equipment through Twitter, to Blendtec selling more blenders because of its YouTube videos showing what happens when a Blendtec meets an iPhone, or a rake. Of course, there’s also the famed Old Spice example of selling more body wash because of Isaiah Mustafa on a horse on a beach.

Lee Odden

Search Marketing Links 101706

Lee Odden on Oct 17th, 2006     Marketing Industry News, Online Marketing

ClickZ is taking nominations for their 2006 Marketing Excellence Awards. Please consider toprankblog.com for the Marketing Blog category.

Larry Chase does it again with 11 excellent tips on increasing site traffic.

Windows Live Search adds Linkfromdomain operator.

Audio presentation: “Top 5 Search Marketing Opportunities for 2007: Real-Life Data from 3,944 Marketers”

Rand presents his summary of the Google ranking algorithm. You could also call this Google ranking factors. Nice.

Lee Odden

Search News for Thursday

Lee Odden on Jun 1st, 2006     Marketing Industry News, Microsoft Bing, Online Marketing, Search Marketing, Web Analytics, Yahoo

ClickTracks offering a $1000 credit towards ClickTracks Pro, JDC or Agency edition for Google Class Action Lawsuit Members

MSN AdCenter tools – excellent rundown by Aaron Wall

A new and improved Yahoo Video launches

WebAward competition entry deadline is extended

ClickZ.com Hosts First ClickZ Online Video Advertising Forum

3rd Annual Web Analytics Forum, June 26-28, 2006 – Register

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