client relations

Gain Client Support for Successful Search Marketing

One of the most critical early achievements for a successful search marketing project is to gain company-wide support on the client side. Without buy-in from the team members that live and breathe the client’s industry, a successful campaign will be difficult.

In our experience, it’s the client staff that interact with customers that have the best idea of what those customers want. They know the pains and issues faced; they understand the solution that the customer is looking for.

A successful search marketing program taps into the needs of the customer. This is how to grab their attention. Without understanding those needs, engaging them can be problematic.

Reader Poll Roundup

reader poll

We’ve been running polls the past month and I thought I’d share the results. Below are the past 4 polls we’ve run along with the number of respondents and the top 5 responses for each.

What do you like most about your search marketing job? (67)

  • You are truly appreciated for your expertise and contributions (21%)
  • The client projects are fun, interesting, challenging (19%)
  • Flexible hours, work from home or office (18%)
  • It���s all about the money (10%)
  • Fun atmosphere/environment at work (10%)

Money made a run for it early, but this one was nearly a tie between being appreciated, fun and interesting projects and flexibility.

What is your favorite marketing conference? (56)

  • Search Engine Strategies (46%)
  • WebmasterWorld Pubcon (27%)