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Jolina Pettice

Tips for Overcoming Client-Created Roadblocks

Jolina Pettice on Mar 18th, 2008     Enterprise SEO, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

4059499_thumbnail-1.jpgWhile sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep clients from standing in their own way.

Questions like:

What if my client ignores our optimization recommendations?

What if a client doesn’t see any value in social media?

Some search marketers might think working with clients who won’t implement recommendations is a waste of time. I think it’s well worth a little extra work needed to understand why they are not following recommendations and finding a work around. In fact, if you’re working for an enterprise SEO client, the ability to find work arounds is a bare minimum requirement.

Lee Odden

Gain Client Support for Successful Search Marketing

Lee Odden on Jan 23rd, 2007     Business of SEO, Online Marketing, Search Marketing, SEO, SEO Tips

One of the most critical early achievements for a successful search marketing project is to gain company-wide support on the client side. Without buy-in from the team members that live and breathe the client’s industry, a successful campaign will be difficult.

In our experience, it’s the client staff that interact with customers that have the best idea of what those customers want. They know the pains and issues faced; they understand the solution that the customer is looking for.

A successful search marketing program taps into the needs of the customer. This is how to grab their attention. Without understanding those needs, engaging them can be problematic.

Lee Odden

Reader Poll Roundup

Lee Odden on Jan 22nd, 2007     Blogging, Business of SEO, Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

We’ve been running polls the past month and I thought I’d share the results. Below are the past 4 polls we’ve run along with the number of respondents and the top 5 responses for each.

What do you like most about your search marketing job? (67)

  • You are truly appreciated for your expertise and contributions (21%)
  • The client projects are fun, interesting, challenging (19%)
  • Flexible hours, work from home or office (18%)
  • It���s all about the money (10%)
  • Fun atmosphere/environment at work (10%)

Money made a run for it early, but this one was nearly a tie between being appreciated, fun and interesting projects and flexibility.

What is your favorite marketing conference? (56)

  • Search Engine Strategies (46%)
  • WebmasterWorld Pubcon (27%)

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