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Lee Odden

Content Marketing Interview with Brian Kardon CMO of Lattice Engines – Strategy to ROI

Lee Odden on Aug 7th, 2014     Content Marketing, Content Marketing World, Interviews

Brian Kardon interview

What if you could tap the mind of a CMO who’s led marketing organizations at companies like Eloqua and Forrester Research to capture insights about content marketing strategy and ROI? That’s a big “what if”.

Well my marketing friends, today is your content marketing birthday because today we have with us Brian Kardon, CMO at Lattice Engines. Brian was formerly CMO at both Eloqua and Forrester Research as well as SVP of Marketing at Reed Business Information – one heck of a marketing pedigree.

As part of our series of #CMWorld Content Marketing Interviews, we’re talking with a few select speakers from Content Marketing World about content marketing strategy, audience development, the role of visual content, content ROI and of course, marketing lessons learned from favorite childhood stories.

Let’s dig in:

Lee Odden

CMO Cowboy: Jeffrey Hayzlett on Social Media, ROI & SES San Francisco

Lee Odden on Aug 11th, 2010     Interviews, Online Marketing, Search Engine Strategies
jeffrey hayzlett

Photo credit hayzlett.com

Jeffrey Hayzlett is the former CMO at Kodak and author of “The Mirror Test: Is Your Business Really Breathing?”. You might have seen him on Celebrity Apprentice with Donald Trump or speaking at a variety of industry conferences. He hails from South Dakota and considers himself a cowboy. Unfortunately, I couldn’t find any photos of him online with a cowboy hat.

I connected with Jeff yesterday morning to talk about his success with social media, corporate change, Kodak, ROI and his upcoming keynote presentation at SES San Francisco.

Jeff, it was great to finally “meet you” on the Beancast recently and thank you for inspiring the idea behind a pretty popular blog post “Why Do So Many Companies Suck at Social Media” which has had well over 1,100 retweets and multiples of that in page views.

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