Content isn’t King, it’s the Kingdom
Taking inventory of the content we’ve produced over the past 10+ years, I realized we’ve collectively written 1.6 million words on this blog. There’s also numerous guides, articles, social messages and emails as well as a book and numerous contributions to industry publications.
Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer.
I’m not alone in that assessment after having the opportunity to discuss pressing content marketing challenges with a group of CMOs and senior marketing executives recently. Thinking about some of these key issues, I think there are 3 key trends in the content marketing world to be aware of: