A while back I had a Twitter discussion with a few smart Minnesota based marketers, @cbensen, @albertmaruggi and @bestbuyCMO about the importance of customer service and community building that turned to a variety of ancillary benefits. Connie mentioned that community building is a long term investment that continues to pay dividends. Albert pointed out that SEO & community building can be 2 separate tactics with SEO having nothing to do with community. Barry wanted more of an explanation, which motivated this long overdue post.
An increasing number community managers have become visible within social media sites like Twitter, on blogs and Facebook from various sized companies. We’ve even interviewed people with those types of responsibilities from Dell and Comcast. I’ve been thinking about how the content creation and outreach efforts of a community manager can also be of benefit to an organization’s search engine optimization efforts.
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