TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Content Promotion Tips for Online Community Managers

Lee Odden on Jun 5th, 2013     Content Marketing, Online Marketing

Content Promotion Community ManagersIn a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers.

Online Community Management is a function that has existed in the digital world for a while now, stretching back to the days of bulletin boards and online forums. Today that role looks a bit different.

Not be confused with a Social Media Manager, a Community Manager is typically the “voice of the brand” on the social web as well as the voice of the community back to the brand. Functionally, this translates to social media listening and engagement but also includes some promotion of brand messaging.

Miranda Miller

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

Miranda Miller on Apr 17th, 2013     Online Marketing, SEO Tools, Social Media Tool

Engage influencers with social toolsThis month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!

Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity.

Miranda Miller

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

Miranda Miller on Feb 1st, 2013     Online Marketing, Online Marketing News

 Trends Emerge in 2013 Community Manager Report - Business 2 Community

Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits

Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013.

Ashley Zeckman

3 Tips For Effectively Growing & Managing Your Online Community

Ashley Zeckman on Jan 2nd, 2013     Social Media, Social Networking

Online Community BuildingWe live in a world where shopping, dating, watching new films and networking can all be done online.  In fact, these actions (and many more) have become a part of our everyday life.  Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.

When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided.  If you are able to effectively engage your online community you can experience many advantages including:

  • An introduction to someone such as a thought leader you might not otherwise have access to.
Ashley Zeckman

6 Essential Community Management Tips from #SMBMSP40

Ashley Zeckman on Nov 3rd, 2011     Marketing PR Conferences, Online Marketing, Social Media

October 28, 2011 marked my first attendance at the Minneapolis chapter of Social Media Breakfast (#SMBMSP).  I arrived at 514 Studios around 7:45am and to be honest, I was surprised at the number of people already in the audience.  I grabbed my seat in the second row and had an opportunity to to meet the featured speakers Lisa Grimm and Meg Knodl right before they took their seats at the front of the room.

Did You Know?

  • There are 46 SMB chapters nationwide
  • #SMBMSP has officially consumed 3,751 pieces of bacon
  • October 28, 2011 marked the 40th SMB for the MSP chapter
  • MSP is the largest chapter (and according to SMBMSP Director Mykl Roventine, the Twin Cities has the most attractive members)

#SMBMSP40 Speakers

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top