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Ashley Zeckman

Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong

Ashley Zeckman on Jan 27th, 2012     Content Marketing, Google, Online Marketing, Press Release Optimization, Search Marketing, Social Media

Social Media Community Managers

The 2012 Community Manager Report

Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about the current state of this position?

  • 67% of Community Managers work for a brand
  • The most popular city for Community Managers is New York
  • 65% of Community Managers are Female

Be sure to check out the rest of this report presented by Social Fresh.

Google & FBI: All Your Social Data Are Belong to Us

For non-geeks, here’s the reference (Zero Wing video)

Lee Odden

What Does a Social Media Community Manager Do? Take a Glimpse.

Lee Odden on Jan 6th, 2011     Online Marketing, Social Media

Social Media Community ManagerOne of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager.  During the social media discovery and initial learning phase, the addition of a dedicated person is often unlikely. So the tasks a Community Manager would handle are often performed by a combination of a truly competent outside agency and by multiple people within the company.

I know the right thing to do is talk about social strategy and broader level considerations before getting into the tactical details and specific tasks, but sometimes showing minute by minute examples of what a Community Manager does might be the only way to attract those that will perform the new role. Think of it as bottom up social media strategy if you have to. The more front line and middle managers that “get it”, the more powerful winning executive support will be.

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