For my first liveblogged session at Content Marketing World, C.C. Chapman opened things up with a warning that this is 101 level content and to leave if you know what you’re doing. I think that’s a bit subjective, because the thing most companies suck at is the basics.
While the official CMI session title is: Transforming Your Small Business Into a Content Powerhouse, I’m going to make up my own for the purposes of this blog post:
17 Lessons About Content Marketing for Small Business
1. Whether you’re a big or small business, content is content. Many of the same rules apply. Content is essential for growing your company whether it’s a big brand or a mom and pop looking to expand.