TopRank Online Marketing

Lee Odden

5 Ways to Optimize the Business Value of Attending Conferences

Lee Odden on May 14th, 2012     Marketing PR Conferences, Online Marketing
conference optimization

Are you optimizing your conference experience?

TopRank receives a lot of value from having me speak at conferences┬ábut you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long term.

If your company is considering whether to send you to events because of uncertain return or benefits, show them the following list.

In fact, if I were running a conference, I’d make sure these tips are shared with attendees, sponsors and speakers alike.

Lee Odden

19 Ways to Promote Your Next Speaking Event

Lee Odden on May 24th, 2011     Marketing PR Conferences, Online Marketing

conference speaker marketing tipsAttending and speaking at conferences can be a goldmine for content, networking, publicity and lead generation. While many companies might rate a “B” on achieving these outcomes, the speakers could do a lot better by effectively promoting their presentations. The more people that attend a presentation, the more opportunity there is for:

  • Your session to be liveblogged or covered by an industry journalist
  • To persuade prospects to contact you
  • To persuade clients to explore other services
  • Attract new employees
  • Inspire new vendor and partner relationships

There are many other possible outcomes, but I think you get the idea. Here’s a list of 18 ways to promote your next speaking engagement and possibly make it a more meaningful and relevant experience for those attending.

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