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Lee Odden

How to Rock Content Marketing World 2013 – Six Ways

Lee Odden on Jul 18th, 2013     Content Marketing, Marketing PR Conferences
Joe Pulizzi Rocks Content Marketing World

Joe Pulizzi rocking his talk at Content Marketing World 2012

There’s some serious momentum growing in the digital marketing world and companies world-wide are scrambling to figure out one of the most important pieces for success: content.

What better way to close the gap between early maturity model stages and a path to greater profitability than learning from top experts who have already “been there, done that”? Content Marketing World coming up Sept 9-11 will provide the answers many digital marketers are looking for.

Like anything of value, attending conferences is an investment and #CMWorld is no different. If you’ve been thinking about how to advance your organization’s ability to plan, create, market, measure and govern content in your organization, then I can’t think of a better event.

Lee Odden

Increase ROI From Marketing Conferences

Lee Odden on Nov 10th, 2008     Marketing PR Conferences

Blog World Expo Audience

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?

There are many options for companies and agencies to train digital marketing teams and to keep tenured employees up to date including conferences such as: this week’s WebmasterWorld Pubcon, Search Engine Strategies, Search Marketing Expo, numerous regional and niche events and an increasing number of web based offerings including SEMPO Institute and the DMA Search Engine Marketing Certification program. I would be remiss not to mention the upcoming “Social Media Smarts” workshop in NYC covering all aspects of social media marketing including a strategy exercise and tips on building a business case for a social media effort in your organization.

Lee Odden

Internet Marketing Conference Tips: Michael Brito Intel

Lee Odden on Aug 21st, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.

Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.

Not all marketing conferences are created equal and from a content perspective, some are much better than others. Last month I attended SMX Social in Long Beach, California; and the content seemed to be more aligned with SEO than Social Media. Nonetheless, there were plenty of really good takeaways from the conference, but the true value for me was networking and meeting others who work in the same space as I do. Here are some other things to consider to prepare for conferences:

Lee Odden

Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC

Lee Odden on Aug 21st, 2008     DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.

Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.

Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.

Here’s why they are so cool:

Lee Odden

Internet Marketing Conference Tips: David Berkowitz Search Insider Summit

Lee Odden on Aug 20th, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Insider Summit

It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one thing to focus on programming events like our last few tipsters, it’s another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer.

David Berkowitz is Director of Emerging Media & Client Strategy at 360i and Programming Chair of MediaPost’s Search Insider Summit with a short but very important tip:

Make time for the activities and dinners. The [SIS] Summit has far more shmooze time than time in sessions, and that’s for a reason. As excited as I am about the program and the speakers, the lasting relationships come during the downtime, as do the most meaningful conversations.

Lee Odden

Internet Marketing Conference Tips: Chris Sherman Third Door Media

Lee Odden on Aug 20th, 2008     Interactive Marketing, Marketing PR Conferences, Search Engine Strategies, Search Marketing Expo

Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.

Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find.

When torn between going to one session over another, go to the one that has fewest attendees. With so many people live blogging conferences these days, the odds are good that someone (or many) will be covering the popular session, so you’ll effectively get a two-fer even without personally attending both.

Lee Odden

Internet Marketing Conference Tips: Danny Sullivan Third Door Media

Lee Odden on Aug 19th, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing Expo

What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Now and the Search Marketing Expo series of conferences, Danny Sullivan is one of the most often quoted experts in the search engine industry.

Online marketing Blog readers may remember this interview with Danny Sullivan and Neil Patel before a SMX Social Media Conference. You can also find him on Twitter and his personal blog, Daggle

Lee Odden

Internet Marketing Conference Tips: Robert Scoble FastCompany.TV

Lee Odden on Aug 19th, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Web 2.0 Expo

We’re really picking up steam with our tips on Iternet Marketing Conferences, appropriately enough, during SES San Jose. Our next tip comes from Robert Scoble, Managing Director of FastCompany.TV and blogger extraordinaire.

I caught up with Robert at the Web 2.0 Expo in San Francisco and he agreed to play along and answer a few conference tip questions. The insights below are transcribed from the video interview I did with him during the event.

It’s tough because I’m the guy who likes to hang out in the hallways. I hate being stuck in a conference session unless I know I’ll learn something. To me the hallways are great because that’s where I do my networking and find out what’s really going on.

Lee Odden

Internet Marketing Conference Tips: Rebecca Lieb ClickZ Network

Lee Odden on Aug 18th, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

We’re on a roll this week during SES San Jose 2008 with our next tip in a series of how to “Get the Most Out of Internet Marketing Conferences“. Previously a Vice President and Editor in Chief at ClickZ for 7 years, Rebecca Lieb serves as an Editorial Consultant to the ClickZ network as well as a public speaker on interactive marketing and advertising.

She’ll be keynoting the Minnesota Interactive Marketing Association (MIMA) Summit this October. She can be found many places online including Twitter.

Get organized. Plan in advance. Make a conference calendar grid with all the sessions you want to attend, as well as the parties you’re going to. Set up meeting around all that stuff. Color code it, if you’re anal. Now that you have a perfectly framed agenda, rest assured portions of it will go straight to hell. Relax. Accept it. Spontaneity’s good. Go with the flow!

Lee Odden

Internet Marketing Conference Tips: Kevin M. Ryan Incisive Media

Lee Odden on Aug 18th, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Our third set of internet marketing conference tips come on day one of the Search Engine Strategies conference in San Jose and are appropriately from Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.

Kevin Ryan has been involved with numerous conferences over the years working for various interactive and internet marketing agencies before starting his own and now as head of the SES conferences in the U.S. and abroad for Incisive Media.

1. Events are a great place to meet with clients, vendors and potential partners.

a. If you have a relationship with who you’re meeting with, begin scheduling meetings about a month prior to the event. Less time than that and your choices will be limited. More time than that, and they are going to forget you.

Lee Odden

Internet Marketing Conference Tips: Brad Berens iMedia Connection

Lee Odden on Aug 17th, 2008     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Here’s our second tip in a series of posts during the Search Engine Strategies conference in San Jose on “Getting the Most Out of Internet Marketing Conferences“. This one is from Brad Berens, Global Content Director for the esteemed ad:tech conferences and iMedia Connection.

Brad also blogs about culture, new media, marketing and community over at Mediavorous.

First, accept that you can’t do everything– believe me I’ve tried! I’ve gone to events where I’m speaking, networking AND covering things up for a publication. That’s a 20 hour day and it shortens your life in a hurry. It’s important to think — before you get on that plane – about why you’re going and why you aren’t and make choices accordingly.

Lee Odden

A Web 2.0 Conference Day – Wrap Up

Lee Odden on Apr 27th, 2008     Marketing PR Conferences, Online Marketing, Web 2.0 Expo

There are a few additional photos from Web 2.0 Expo that I wanted to share and so I took some creative license with the timing of some of the events to tell the story of a typical conference day.

The first day of a conference for me typically starts out with registration:

Web 2.0 Expo Registration

A stop by the speaker/press/blogger room then rolls into keynote presentations from industry leaders and news makers like these:

Jonathan Schwartz Tim O'Reilly Web 2.0 Expo
Jonathan Schwartz CEO of Sun and Tim O’Reilly

Matt Cutts Keynote Web 2.0 Expo
Matt Cutts from Google

Matt Mullenweg @ Web 2.0 Expo
and Matt Mullenweg co-founder of WordPress

Some keynotes are worth blogging and many others are not. The challenge is to pick the right mix of blogging and photos that best represent the conference and reader interests.

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