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Ashley Zeckman

#MIMASummit: 6 Tips for Developing a Best Practices Approach to Social Media Measurement

Ashley Zeckman on Oct 12th, 2011     B2B, Competitive Intelligence, MIMA Summit, Online Marketing, Social Media

Chuck Hemann MIMA Summit 2011All marketers wish they knew how to better measure results, engage their audience, and measure ROI. Chuck Hemann opens up by warning that he won’t solve all of our problems but he will provide guidance on how to approach them.

Proper Planning Prevents Poor Performance

There are 5 key steps that each marketer must take to create a successful social media campaign.  What does this include?

  • Listening to what is being said online
  • Assessing the marketplace
  • Engaging with current and prospective clients
  • Measuring is a way for us to optimize
  • Improving our strategy as we learn more

According to Hemann listening and measurement are the two most important ingredients for success.  You cannot successfully execute on one without the other.  Below are a few of the best practice approaches that Hemann shared with the audience at today’s session.

Lee Odden

Big Business Blogging, The Right Way #IntelSMP

Lee Odden on Jul 12th, 2011     Blogging, Marketing PR Conferences, SEO

Lionel Menchaca DellAt Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices.

One of those speakers was Lionel Menchaca, the Chief Blogger at Dell and a real pioneer in the world of blogging and social media for the enterprise. Lionel told the story of Dell’s initial blogging efforts that turned the tide of Dell Hell as well as other practical insights. Here are his tips on best practices blogging for the enterprise:

1. Write about topics that matter to your customers, especially the tough ones. Dell has a social media command center to track topics and inspire ideas, issues to deal with.

Brian Larson

4 Must See Social Media & SEO Sessions at SES Toronto

Brian Larson on Jun 8th, 2011     Content Marketing, Keyword Research, Online Marketing, Search Engine Strategies

SES Toronto 2011If you’re wondering, “Who’s Brian Larson?”, you’re not alone. Before I jump into the details of some of the can’t miss sessions at the upcoming SES Toronto conference, I’ll borrow a line from Austin Powers: “Please allow myself to introduce…myself.”

I’m a SEO Account Manager at TopRank Online Marketing – which means I have the enviable job of developing and managing SEO programs for several TopRank clients. One of the many benefits of my job is that I have the opportunity to work daily with some of the most intelligent and forward thinking companies around (you know who you are).  As I head to SES Toronto, I go with my clients’ goals and needs at the front of my mind.

Lee Odden

How Not to Suck Being a Conference Moderator or Speaker

Lee Odden on Nov 3rd, 2010     Marketing PR Conferences, Online Marketing
Best looking audience at PRSA International

A fine looking audience at PRSA International 2010.

There are several roles to be played at successful industry conferences. Most of my experience is specific to Search, PR and Direct Marketing events – assuming social media and interactive fit in there somewhere as well.

What roles? There’s the conference organizer and all that comes with the logistics of running the event, programming content and facilitating sponsors and advertisers.  That also includes an advisory board of some type. There are the paid and media sponsors, exhibitors, delegates, speakers and moderators.  There are also often various volunteers.

Lee Odden

Viva Las Vegas Pubcon 2010

Lee Odden on Oct 27th, 2010     Online Marketing, Pubcon

Las Vegas I’ve been attending WebmasterWorld’s Pubcon conference in Las Vegas for at least 6 years although I didn’t liveblog that first one for some reason. In fact I first interviewed Pubcon founder, Brett Tabke, in 2005.  By no means am I an “old timer” since the show has been running for a lot longer than I’ve been attending but I do have some history with it.

When people ask me about great conference options to learn practical SEO and PPC, Pubcon is always included in my recommendations.  Being held in Las Vegas lends a certain flavor to the event, as in there are plenty of after-event networking opportunities.  Sessions are great, but its the in person connections you make and develop that yield tips, tactics that aren’t always forthcoming during the day.

Lee Odden

SES San Francisco 2010 Wrap-Up

Lee Odden on Aug 25th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies
SES San Francisco

QR code on the side of a building? Geek cool.

Last week the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone.

As part of Connected Marketing Week, SES included a great mix of sessions. In fact, there were quite a few new sessions and solo presentations such as the one by Andy Beal on Online Reputation Management and the one on Content Marketing Optimization by moi.

Lee Odden

B2B Search Engine Optimization: Focus on Content SEO

Lee Odden on Apr 30th, 2010     B2B, Content Marketing, Marketing PR Conferences, Online Marketing, Other Events, SEO

MarketingProfs B2B Forum is coming up quickly next week and I will be presenting about an hour of essential search engine optimization tips and insight specifically for B2B web sites along with Vocus Product Manager of PRWeb, Jiyan Wei.

There’s a tremendous opportunity for B2B marketers to leverage SEO to increase prospect acquisition and to facilitate after the sale support and upgrades.  Most B2B marketers create a substantial amount of content to guide prospects through sales cycles that are much longer than companies selling consumer products/services.

Lee Odden

10 Reasons SES New York is a Must-Attend Marketing Conference

Lee Odden on Mar 18th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Let’s get it out of the way that Online Marketing Blog is a media sponsor for Search Engine Strategies conferences and also that I serve on the advisory board. In fact, the blog you’re reading right now was the very first blog to be recognized as a media sponsor by a major marketing industry conference. Specifically, Search Engine Strategies thanks to Matt McGowan.

As a long time speaker at SES New York in combination with our other involvement, you could say I have a pretty strong opinion of this event. Here are 10 reasons why I think SES New York is a “must attend” marketing conference:

Lee Odden

Online Marketing Summit San Diego 2010

Lee Odden on Feb 10th, 2010     Marketing PR Conferences, Online Marketing, Other Events

I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own.  Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl!

Last year OMS came through Minneapolis and I had an opportunity to present on building a case for social media through a Social Media Roadmap. Feedback comments like “lived up to the hype”, which is a compliment not too dis-similiar from, “it didn’t suck”, renewed my appreciation for Minnesota Nice. :)

TopRank Online Marketing

Unlocking the Puzzle: TopRank SES San Jose Blogging Schedule

TopRank Online Marketing on Aug 10th, 2009     Search Engine Strategies

search-engine-strategies

Can’t make it to Search Engine Strategies (SES) San Jose 2009, yet want to stay on top of the largest and longest running conference dedicated to Search Marketing?  Never fear, Online Marketing Blog readers won’t miss a thing.  Jolina Pettice and Adam Singer from TopRank Online Marketing will be putting the pieces together for you throughout the event through liveblogging, photos and videos.

The skill set necessary to be an effective SEM/SEO is analogous to having all the pieces of a puzzle.  Learning search engine marketing can seem complex when you’re starting, but getting each new bit of knowledge brings you that much closer to having all the pieces in place, providing greater clarity as you go.  Sessions, workshops, networking, exhibitors and sponsors at SES San Jose 2009 can each provide a different portion of that puzzle.  Jolina and Adam will bring you the essential information from several must-see panels including:

Lee Odden

Hands On Social Media Smarts for Direct Marketers

Lee Odden on Nov 19th, 2008     Marketing PR Conferences, Online Marketing, Other Events, Social Media, TopRank Agency News

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

Lee Odden

How Big Companies Use Social Media @ BlogWell

Lee Odden on Oct 30th, 2008     Blogging, Online Marketing, Social Media

Andy Sernovitz Giving Welcome Speech BlogWellPlease welcome guest blogger Jessica Rosenberg, a freelance writer and active social media user who blogs daily at It’s my life… and does product reviews at The Lemonade Stand. Jessica attended  BlogWell: “How Big Companies Use Social Media” event this week in San Jose.

As sponsors of BlogWell, TopRank’s Online Marketing Blog also did a pre-event group interview with social media gurus from Wells Fargo, Home Depot, UPS & Graco who presented at the event.

Eight major companies gathered in San Jose, CA this week to demonstrate how they are using social media the “right” way.

The goal of the BlogWell conference, organized by GasPedal, specialist of word of mouth marketing, was to show corporations interested in entering this new and nontraditional field how to navigate the scary waters of social media marketing.

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