TopRank Online Marketing

Miranda Miller

Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?

Miranda Miller on Apr 30th, 2013     Content Marketing, Online Marketing, Online Marketing Strategy

Are advertorials a content marketing tactic?Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic.

Adam Stetzer of HubShout, in his recent investigation into the purported Google penalization of Interflora for employing advertorial content, insists advertorials are NOT content marketing.

“Advertorials are advertisements, regardless of how you try to dress them up”, he says, “while content marketing is educational. Advertorials are biased; content marketing is free of any bias. The two may share a commercial motive, but are completely different and should be treated as separate entities”.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top