It’s day 2 of SES Chicago, and the online marketing education is flowing full force. I saw an excellent presentation about building a killer B2B social media strategy with Adriel Sanchez (@Adriel_S) of SAP. With the sea of platforms, tactics, and schools of thought around B2B social media, it can be difficult to put together an actionable strategy that gets real results.
Follow the steps below to get your B2B social media strategy working for your business.
1. Forget Social Media, Think Content Marketing
Social media works best as a component of an overall content strategy. The key is to think like a publisher, not a marketer. This means avoiding the common pitfalls of being overly self-promotional or too sales oriented.