5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

Some pig. Terrific. Radiant. Humble.

In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world.

“In just four [phrases] she had to make her case. Wilbur was her product.” Handley passionately told Content Marketing World attendees last Thursday. “I mean she was looking to save this pig’s life people. … And Zuckerman was her audience.”

Handley’s passion for Charlotte’s marketing abilities stems from her “literary crush” on author E.B. White. She even attempted to purchase his Maine estate where we wrote 12 of his 14 novels, including Charlotte’s Web.

Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying

content marketing evolutionAn important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.

With so much digital marketing advice and information on the web, it’s easy to follow along with the latest best practices. But what about 1 or 2 years from now? How valuable would it be to anticipate the challenges and opportunities beyond the current 6 or 12 months of marketing planning?

What is in your future for content marketing?

Along these lines, I’ve been developing a model of content marketing maturity to help companies better understand where they are and where they could be with their own content marketing and as a guide for using outside content marketing services. This is especially relevant as the need to develop more integrated strategies has become the minimum to compete.