32 B2B Content Marketing Case Studies for 2018

B2B Content Marketing Case Studies

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

12 B2B Content Marketing Examples and Case Studies for 2014

Killer B2B Content Marketing

Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs. Far more research is conducted before sales contacts are made providing B2B companies an opportunity to satisfy buyer information hunger with some killer content.

But what works and what doesn’t? What are B2B brands, big and small, doing to achieve results with content marketing? Those are great questions we’re answering every day through our own work with B2B companies and through industry examples.

For some inspiration for your B2B content marketing programs, check out these mini-case studies from the 2014 C2C Killer Content Awards, which include a mix of brand content marketing program examples and the results they produced. From print to video to coordinated multi-channel content programs, there’s a nice variety here.

Top Content Marketing Posts of 2013

content marketing 2013I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing.

Rather than just pontificate about the latest trend, our approach is to experiment, optimize and share what we learn. For example, we’ve implemented content marketing projects for organizations that range from several Fortune 50 companies to Content Marketing World, the Mac Daddy of content marketing events. That experience has inspired many popular and useful posts during the first half of 2013.