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Lee Odden

140+ Statistics on Content Marketing in Europe

Lee Odden on Jun 9th, 2014     Content Marketing

content-marketing-statistics-europe

While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.

However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix.

Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):

Top 5 Priorities for Global and European Marketers in 2014 - Adobe/Econsultancy

  • 36% content marketing
  • 36% social media engagement
  • 32% Targeting and personalization

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