While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.
However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix.
Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):
Top 5 Priorities for Global and European Marketers in 2014 - Adobe/Econsultancy
- 36% content marketing
- 36% social media engagement
- 32% Targeting and personalization