War of Words: Myth-Busting Content Marketing

Myth Busting Content MarketingWith 9 out of 10 B2B marketers counting on content marketing tactics in their mix, it’s no wonder content marketing is getting so much attention on blogs, in traditional media and on the social web.

Along with the increased popularity of content, opportunists have begun aligning themselves with the topic of “content marketing”, even though their offering is only remotely related. As it was with websites in the 1990’s, SEO in the early 2000’s, social media over the past 5 years, so-called experts have begun pontificating advice based on thin air, obscure experiences and self interest.

To help our readers distill the signal from the noise, here are 3 myths about content marketing and how they are busted to give companies a clearer picture of reality when it comes to effective content marketing.