Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies.
This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple:
Document your content marketing strategy and follow it closely.
If you’re feeling a bit underwhelmed, here’s the thing:
- 35% of B2B marketers in this year’s survey said they have a documented content marketing strategy
- 48% said they have a content marketing strategy, but it is not documented.
OK fine, most companies have some idea of how their content marketing efforts fit into the marketing plan. What’s the big deal?