Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”.
Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing armor, like our friend to the right.
In both cases, the ease of publishing online makes it easy for individuals and agencies to present expertise – whether they really have it or not. There are a few ways to sift through the fluff and puff and one of them is knowing what skills, capabilities and experience your business actually needs.