TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

140+ Statistics on Content Marketing in Europe

Lee Odden on Jun 9th, 2014     Content Marketing

content-marketing-statistics-europe

While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.

However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix.

Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):

Top 5 Priorities for Global and European Marketers in 2014 – Adobe/Econsultancy

  • 36% content marketing
  • 36% social media engagement
  • 32% Targeting and personalization
Lee Odden

Over 100 B2B Content Marketing Statistics for 2014

Lee Odden on May 5th, 2014     Content Marketing

B2B content marketing statistics 2014

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.

From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction.

As a blogger, public speaker and strategist, I know how convenient it can be for statistics in a report like this to be broken out. I did this once before with 100+ B2B Content Marketing Statistics for 2013 and it was well received. So here is the list updated according to the 2014 report.

B2B content marketing

93% of B2B marketers are using content marketing (2013 91%)

Content Marketing Effectiveness: 42% of B2B marketers say they are effective at content marketing (2013 36%)

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top