TopRank Online Marketing

Lee Odden

10 Content Marketing Tools for Creation, Distribution and Analytics

Lee Odden on Oct 9th, 2013     Content Marketing, Online Marketing

10 Content Marketing ToolsTools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing. Content Marketing is no different.

There are a variety of content marketing tools, services and applications available, each promising to save the day for everything from persona development to editorial planning to content management, amplification and measurement.

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.

Nicolette Beard

5 Content Marketing Tools for Better Planning, Management and Tracking

Nicolette Beard on Aug 20th, 2013     Content Marketing, Online Marketing

Content Marketing ToolsIn this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program.

Content planning tools give you a holistic view of how your brand content editorial calendar fits into your entire content marketing strategy and answers important questions: How does content fulfill the expectations of specific customer segments? Are appropriate content types, topics and promotions in place? Does planned content fit within business growth initiatives and what are the connections to calls to action?

TopRank® Online Marketing takes an integrated approach to content planning and we write extensively on the subject, today I’ll focus on five different tools that you can use to track, control and manage online content. Using content planning tools like these, you can spend more time creating the content objects that will attract, engage and convert more traffic to grow your business.

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